Tag: digital video

A jingle writer has done their job well if whenever you think of a particular brand their catchy tune immediately springs to mind. If you were brought up watching television or listening to the radio in Ontario, you’d be surprised to realize just how many of these jingles have become so ingrained in our memories!

The Alexanian jingle is one of those unique iconic jingles that everyone knows and loves. Without fail, every time we mentioned working on a new video with Alexanian, we’d hear “♪, ♫, ♪, ♫, ♪… Alexanians!” sung back to us right away.

Given the memorable status of their jingle, we decided to center our latest video project around it, playing on the heritage of the popular tune but re-vamping it to make it more fresh and modern for today’s digital world. Check out the video here at AlexanianTV!

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At Chime, we believe that video is the best way for brands to connect with customers. Now more than ever, the best place to put your message is online, especially YouTube. If you want to talk to your customer while they’re being entertained, you have to *be* their entertainment. You do this by creating content that’s relevant and flows seamlessly in the entertainment they’re consuming.Continue Reading..