Category: News

We live in a world today where marketers are utilizing 39% of their marketing budgets towards creating video content, producing 27 million pieces of content each day. This content is used to fight for consumer attention, but is of limited value unless it is actually found by users and potential fans of your brand, while also being optimized to ensure maximum impact, and then measured to see the correlation with your business’s results. With this new explosion of content, the digital world has become the most important and efficient distribution channel to Target, Optimize, and Measure Results in order to win on the content battleground.

Continue Reading..

After an amazing first year, we’re thrilled to kick off our second year with the launch of the “Share Beauty” campaign we created for Shiseido Canada.

Shiseido has a long and prestigious history, going back to 1872, of creating beauty in the lives of those it serves. This year they developed the “Share Beauty” campaign to build on their message that “Beauty is a feeling.”Continue Reading..

We launched Chime Digital a year ago in February. I saw my very first client that same week.

What a year it has been!Continue Reading..

There is possibly no greater way to ruin a woman’s day than to address her as “ma’am.” Whether they’re in their 30s, 40s, or 50s, there are few women who are prepared for the day they transition from “miss” to “ma’am.” After all, that’s what people call their mothers!Continue Reading..