We launched Chime Digital a year ago in February. I saw my very first client that same week.
What a year it has been!
We helped a national cheese brand develop a video series starring a famous chef to connect with their customers online. We developed an engaging, heartfelt holiday campaign for a major mall in Ontario. We developed a turn-key online video and cinema campaign for a novelty light manufacturer. We helped a national cosmetics brands with an emotionally engaging campaign that included print, video, social, and a custom app. We developed an online video campaign for a chicken company. We developed a beautiful brand video for a boot manufacturer. We drove app downloads and YouTube views for a Canadian food brand. We drove site visits and conversions for a major Canadian university. We encouraged Ontario homebuyers to say “no” to a new tax and fill out a petition online. We produced an educational video series for a national baby formula brand. We helped a nutraceutical company with a campaign designed for women over 40 to say “no to ma’am”!
It’s been a really busy year!!
I am so grateful, first and foremost, to my incredible team, a group of like-minded industry veterans. I am fortunate enough to be working with my sister and my daughter. We have been in plenty of boardrooms pitching our heart out. And its working! Our customers can see we’re a different kind of company. We are passionate. We care about our clients—a lot. We take pride and ownership in everything we do.
There have also been sleepless nights and disappointments. I have driven in ice storms and torrential rain to get to meetings. I have gotten on planes and driven long ways on highways. I found myself waiting to hear back from clients on their decisions the way a schoolgirl waits for her crush to ask her to the prom. There have been days when the world seemed very heavy on my shoulders and members of my team have been emotional—even in tears.
Despite this, I try to stay focused and driven by the results we’ve accomplished to date and the momentum it’s created. I have learned so much and continue to do so. I truly believe that if you love what you do, work hard, and truly care, the universe will reward you with success.
We love meeting new people! If you want to chat about some of the projects we’ve worked on or discuss your ideas for your brand, give me a call!
