Ten years after its launch, every advertiser knows the value of engaging users on YouTube: more than 6 billion hours of video are watched every month, more than any other platform.
Now, thanks to changes to YouTube’s TrueView ads, Google is making it easier than ever for brands to keep users engaged. How?
- TrueView ads are now more social. They can deliver incremental view counts on a YouTube channel, which leads to better organic search placement for an advertiser’s content. Plus, because the ad has to live on YouTube, people can visit your YouTube channel and share the spot.
- TrueView ads can now build even greater engagement. Now advertisers will only pay for users who are actually engaged with the content, who either click on the ad, watch the full ad, or at least :30 seconds of an ad that’s longer than :30s.
- TrueView ads are more strategic than ever. They can target videos on YouTube search results as well as selected verticals and channels, which can increase relevancy and potential user engagement.
With TrueView’s new interactive cards, brands have even more ways to engage with users by providing information about the brand or products, a list of related videos or playlists, or links to a website.
Plus, TrueView cards now work on tablets and smartphones where previously they were only visible on desktop.
All of this is great news for marketers spending precious ad dollars on video content because these changes ensure the content will actually be SEEN. Many advertisers have tons of content on their channel with dismally low views because, previously, you couldn’t rely on view counts on YouTube content rising organically.
Now, our clients can determine which content they want to have viewed and run a strategic campaign to ensure that the right people are viewing it. Fifteen-second spots are especially attractive because they’re short, are more likely to be viewed, and counts can escalate FAST. One week of exposure for one of our strategic programmatic plans can result in thousands and thousands of view counts, which thrills our clients and us.
Take advantage of these exciting changes on YouTube in 2016. Contact Chime Digital today so we can create a YouTube programmatic plan for you.
