We live in a world today where marketers are utilizing 39% of their marketing budgets towards creating video content, producing 27 million pieces of content each day. This content is used to fight for consumer attention, but is of limited value unless it is actually found by users and potential fans of your brand, while also being optimized to ensure maximum impact, and then measured to see the correlation with your business’s results. With this new explosion of content, the digital world has become the most important and efficient distribution channel to Target, Optimize, and Measure Results in order to win on the content battleground.
With 4x as many consumers stating they’d rather watch a video for a product than read about it, and one quarter of consumers saying they will actually lose interest in a brand if they don’t have any videos to watch, it is becoming more essential than ever to set your business above the competition and reach the ever growing market in this format they love – video.
Old-school advertising tricks are losing their relevance, as people are overwhelmed with countless marketing messages, so it is crucial to find new ways to speak to and connect with your audience, using even more personalized messages. A well-done and emotionally engaging video is essentially an open door leading right to your consumers’ hearts, so it’s important to think creatively about all the different ways you can incorporate video into your business. With online video now set to account for a whopping 80% of all consumer Internet traffic in the next few years, adding it to your marketing mix is a great idea.
In the last ten years, companies have turned into story-telling machines. There is a wealth of data that shows consumers today are more likely to purchase from and remain loyal to brands they feel a personal connection with. We are consistently seeing brands developing stories to create personal connections with consumers on their value-level, as a way to form long-term, sustainable relationships and grow their business. Research has found that over half of all consumers make their purchase decisions based on content they have seen online. Further, when it comes to millennials, a whopping 80% consider video content when researching a purchase decision. Millennials’ love for video shows no signs of slowing down; so neither should your video marketing strategy.
With the vast amount of content out there today, breaking through organically can be a real challenge, and knowing how to distribute your content is critical. Chime can assist in delivering the right content, to the right audience, at the right time, in all relevant environments for your brand, that fit naturally and seamlessly with the user’s online experience. Placing your content in environments where consumer’s are already looking at related material is one of the biggest powers of digital, making it very customized and un-ad like. Chime harnesses the power of content marketing to deliver engaging, relevant content to targeted buyers, in order to increase brand awareness and drive customer action.
Chime Digital: Passion, Commitment, Experience.
