Since ensuring your marketing campaign includes video content is more important than ever, we wanted to share three hot trends we’re seeing.
But first, some statistics to explain just how important video is for your marketing strategy:
According to IT giant Cisco, video traffic will be 80% of all Internet traffic by 2019 (a significant increase from 64% in 2014).
Not only is video on a meteoric rise, it’s also more compelling than any other type of content. According to Axonn Research, seven out of 10 people feel more positive about brands after watching their video content.
Finally—and perhaps most importantly—your competitors are jumping on the bandwagon. A study by the IAB (Interactive Advertising Bureau) revealed that 68% of marketers and agency executives expect their digital video ad budgets to increase in the coming year. Additionally, 67% also believe that original digital video will become as important as original TV programming within the next 3 to 5 years.
So now you know you need to come up with a plan for video. But what should it look like?
Here are those three trends for digital video:
- Content with a cause: Consumers today are more bombarded than ever, but they’re also more socially conscious than any generation before them. Many brands tap into this by creating campaigns with powerful messaging, such as Budweiser’s #FriendsAreWaiting campaign, which featured a PSA against driving under the influence of alcohol.
- Content that connects: More and more brands are finding innovative ways to create interactive content. You might think that’s easier for some brands than others but Oscar Meyers pulled this off beautifully with its personalized Vines to celebrate National Bologna Day.
- Content that’s relatable: Regardless of the length or format, it’s vital to use storytelling that’s authentic, engaging, and relatable, such as the 30-second spot Chime Digital and Door Knocker Media created for our client 3DLightFX about a young Jedi warrior.
Young Jedi | dir. Matt Finlin from Door Knocker Media on Vimeo.
If you haven’t developed a digital video plan, now is the time. Connect with us to see how we can help.
