Here at Chime Digital we believe that we work better when we work as a group. That’s why we were so excited to team up with Peloton Media Inc. as our trading platform for all our programmatic media placements.
Bikers in a peloton formation
A Peloton is the main group of riders in a road bicycle race. This group is constantly shifting and optimizing, ensuring as much success and efficiency as possible by drastically reducing resistance, thereby making it easier to ride. Peloton Media carries this theme of togetherness and comradery into their everyday actions, making them great partners to work with.
As an independent trading desk, Peloton licenses and supports DSP (Demand Side Platform) technology and provides cross-platform native, display and video advertising solutions. That means they can place our customers’ videos virtually anywhere, at any time, in a highly optimized and cost-effective way.
Our incredible account manager Christine has over eight years of experience in managing ad campaigns. She’s one of the best in the business, and will use her experience working for both large and small publishers to optimize your campaign for maximum ROI.
Not convinced yet? Here’s an incredible case study of the effectiveness of Peloton’s platforms.
Recently, Peloton was tasked with generating awareness for a high-end men’s retailer. Their core focus for digital activity was to generate awareness and drive traffic, with key performance indicators (KPIs) of impressions, clicks, visits, page views, etc.
While Peloton only accounted for only 30% of the buy in terms of dollars, it was responsible for driving 62% of all campaign impressions, 48% of all clicks and 66% of all conversions. Peloton also proved to be the most efficient vendor with regards to eCPM – 27% lower than the next closest vendor. Peloton was also responsible for driving 47% of all paid activity ‘New Users Traffic’ to website as well as matching and/or besting the average website pages viewed per session.
In short, not only did Peloton’s programmatic ad placement drive more traffic than any other media source, it also drove quality traffic, with exactly the kinds of users visiting the site that the client wanted to see.
That kind of technology and experience, combined with our incredibly creative team of storytellers and marketers, means Chime Digital really is your turnkey solution to delivering a rich, engaging brand experience to your customers.
Don’t be left behind. Think different. Get creative. Call us at 416-704-7889. Or email us at info@chimedigital.com. We’ll Chime in soon.
